Utami Pratiwi, et al. “The Role of Word of Mouth, Peers, and Promotion on the Decision to Exercise at Gymnasiums in Bandar Lampung City With Hedonic Motivation As a Mediating Variable”. International Journal of Economics and Management Sciences, vol. 3, no. 2, Apr. 2026, pp. 32-45, doi:10.61132/ijems.v3i2.1184.