ALBERTA ADINATA; BUDI EKO SOETJIPTO. Exploring the Impact of Gamification and Relationship Marketing on Gen Z Loyalty: Evidence from Indonesian Culinary MSMEs. International Journal of Economics and Management Sciences, [S. l.], v. 2, n. 2, p. 200–215, 2025. DOI: 10.61132/ijems.v2i2.725. Disponível em: https://international.areai.or.id/index.php/IJEMS/article/view/725. Acesso em: 13 dec. 2025.