Aurora Yesaya Luhulima and Putu Saroyini Piartrini 2024. The Role of Self Esteem in Moderating the Influence of Discount Prices on Purchase Intention . International Journal of Economics and Management Sciences. 1, 4 (Sep. 2024), 182–200. DOI:https://doi.org/10.61132/ijems.v1i4.251.