Widia Eva Sari and Maimun Sholeh 2025. The Role of Brand Awareness in the Influence of Digital Marketing Strategy and Brand Image on Consumer Purchasing Decisions at Moringa Coffee and Eatery. International Journal of Economics and Management Sciences. 3, 1 (Dec. 2025), 01–15. DOI:https://doi.org/10.61132/ijems.v3i1.1077.