Business Strategy Formulation for Trans Metro Pekanbaru Using Business Model Canvas and Strategic Environment Analysis
DOI:
https://doi.org/10.61132/ijems.v2i3.884Keywords:
Business-Model Canvas, Digital Innovation, PESTLE, Porter’s-Five Forces, SWOTAbstract
This study aims to formulate sustainable and competitive business strategies for Trans Metro Pekanbaru (TMP), a public transportation system managed by UPTD under the regional government. Using the Business Model Canvas (BMC) as the primary framework, supported by SWOT, Porter’s Five Forces, and PESTLE analyses, this research identifies the internal and external factors influencing TMP’s performance. The study found major challenges such as decreased ridership, lack of digital integration, and growing dependence on private vehicles. However, the flexibility offered through BLUD-based governance provides opportunities to improve innovation and service performance. Strategic recommendations include enhancing the value proposition, diversifying customer segments, and digitalizing distribution channels. These strategies are expected to strengthen TMP’s competitive advantage and support the development of an inclusive and efficient urban mass transportation system in Indonesia.
Downloads
References
T. K. Aldityo and Y. Sunitiyoso, "Enhancing Business Competitiveness: Strategic Adaption and Business Model Canvas Application in PT Maritim Maju," Int. J. Curr. Sci. Res. Rev., vol. 7, no. 3, 2024, doi: 10.47191/ijcsrr/V7-i3-17.
M. D. Alfarel and D. Trocahyono, "Formulation of TelkomProperty's Strategy in Realizing an Outstanding Property Company," Int. J. Soc. Sci. Human Res., 2024.
D. Amertha, A. Asmara, and S. Djohar, "Business Strategy Formulation for Training Company in Captive Market," Eur. J. Bus. Manag. Res., vol. 6, no. 4, pp. 143–149, 2021, doi: 10.24018/ejbmr.2021.6.4.965.
Badan Pusat Statistik, Statistik Kota Pekanbaru 2023, Pekanbaru: BPS, 2023.
J. B. Barney, Gaining and Sustaining Competitive Advantage. Addison-Wesley, 2007.
J. B. Barney and D. N. Clark, Resource Based Theory: Creating and Sustaining Competitive Advantage. Oxford University Press, 2008.
Bhaskar, Pawar, and Sneha, "Porter's Five Forces Model: Gives You a Competitive Advantage," 2019.
D. Budiman, Manajemen Strategi: Teori dan Implementasi dalam Dunia Bisnis dan Perusahaan. Indonesia: PT Sonpedia Publishing, 2023.
H. Budiman, K. Seminar, and I. Saptono, "Formulasi Strategi Pengembangan Digital Banking (Studi Kasus Bank ABC)," J. Apl. Bisnis dan Manajemen, 2020.
D. E. and Y. R. Edward, "The Influence of Social Media Marketing and Service Quality on Customer Satisfaction," J. Econ. Bus. Lett., 2022.
F. R. David and F. R. David, Strategic Management: A Competitive Advantage Approach, Concepts. Pearson, 2019.
H. Dzwigol, "Methodological and Empirical Platform of Triangulation in Strategic Management," Acad. Strateg. Manag. J., 2020.
C. H. Hatamar, Analisis SWOT Integrasi Industri Halal dan Perbankan Syariah di Indonesia. Shiddiq Press, 2020.
Hermawan and L. Warlina, "Smart Bike Sharing System as Sustainable Transportation," IOP Conf. Ser.: Mater. Sci. Eng., 2020.
M. Hitt, R. D. Ireland, and R. Hoskisson, Strategic Management: Concept and Cases: Competitiveness and Globalization, 12th ed., 2019.
Indrawati, Metode Penelitian Kualitatif. Bandung: Refika Aditama, 2018.
D. L. Junior and E. Lopes, "Defining a Super App and Analyzing it from an Ecosystem Perspective," 2024.
Koesharijadi, "Development of Digital Marketing Strategy and Service Quality Using Social Media Towards Digital Economy," J. Soc. Sci., 2022.
R. Kurniawan and N. Munir, "Pengembangan Bisnis Toko Wingko 'Kelapa Muda'," J. Emerg. Bus. Manag. Entrep. Stud., 2021.
M. I. Mahendra and M. Najib, "Strategi Pengembangan Bisnis PT. ADHI PERSADA PROPERTI," J. Apl. Manaj. dan Bisnis, vol. 6, no. 2, 2020, doi: http://dx.doi.org/10.17358/jabm.6.2.281.
F. Margono and A. Mansoor, "Strategic Planning for Pola Lampau to Improve Business Performance," Eur. J. Bus. Manag. Res., 2022.
A. Maulana and N. Aryanti, "The Challenge of e-Money Adoption for Transportation in Indonesia," Int. J. Bus., Technol. Organ. Behav., 2021.
H. R. Michelle A, Strategic Management: Concept and Cases: Competitiveness and Globalization. Cengage Learning, 2019.
Osterwalder and Y. Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley, 2012.
R. D. Pasaribu, "Revamping Business Strategy Using Business Model Canvas (BMC), SWOT Analysis and TOWS Matrix," Herit. Sustain. Dev., 2023.
W. Piers and M. Nnadi, "Evaluation of Strategic and Financial Variables of Corporate Sustainability and ESG Policies on Corporate Finance Performance," J. Sustain. Finance Invest., 2023.
N. Pratama and D. Tricahyono, "Designing a Digital Business Model Using SWOT Analysis and Business Model Canvas (Case Study of PT 372 Kopi Indonesia)," Int. J. Soc. Manag. Res., 2024, doi: 10.37502/IJSMR.2024.71001.
R. Ramadhani, L. Baga, and P. Nurhayati, "Strategi Bisnis PT XYZ Pada Industri Fuel Retail di DKI Jakarta dan Banten," J. Apl. Bisnis dan Manajemen, 2021.
F. Rangkuti, SWOT Analysis: Techniques for Dissecting Business Cases. Jakarta: Gramedia Pustaka Utama, 2014.
F. F. Reichheld and W. E. Sasser, "Zero Defections: Quality Comes to Services," Harvard Bus. Rev., pp. 105–111, 1990.
D. R. Saragih, Manajemen Strategi dan Keberlanjutan Bisnis. CV Mega Press Nusantara, 3034.
D. Satori and A. Komariah, Metode Penelitian Kualitatif. Bandung: Alfabeta, 2020.
R. Scott and F. Davis, Organizations and Organizing: Rational, Natural, and Open Systems Perspectives. Pearson Prentice Hall, 2007.
U. Setiadi and W. Dhewanto, "Business Strategy for Oil Refinery Company Facing Challenges in the Crude Oil Refining Industry," Eur. J. Bus. Manag. Res., 2022.
Setidjadi, "Sektor Transportasi Diprediksi Tumbuh 11.15% pada 2019," Supply Chain Indonesia, Mar. 19, 2019. [Online]. Available: https://supplychainindonesia.com/sektor-transportasi-diprediksi-tumbuh-1115-pada-2019/
R. Shobaah and H. Irianto, "Formulation of Business Development Strategies in Gula Aren Temon SMEs in Pacitan District," J. Universal Stud., 2023.
Badan Statistik, Statistik Daerah Kota Pekanbaru 2023. Pekanbaru: BPS, 2023.
Sugiyono, Metode Penelitian Bisnis: Pendekatan Kuantitatif, Kualitatif, Kombinasi dan R&D. Bandung: Alfabeta, 2017.
D. Sulistyaniingsih and G. W. Sandhy, "Proposed Business Strategy to Increase User Download and Registered User for 'ABC' Ap-plication," J. Bus. Digit. Econ., 2022.
E. Suryanto, A. Suroso, and Hasbullah, "Rancang Bangun Model Bisnis Ekowisata Grasberg Pasca Tambang," J. Apl. Bisnis dan Manajemen, vol. 7, no. 3, 2021, doi: 10.17358/jabm.7.3.743.
T. Suyanto, Manajemen Strategik: Konsep Aplikasi. Jakarta: Salemba Empat, 2007.
D. J. Teece, "Business Models, Business Strategy and Innovation," Long Range Plan., vol. 43, no. 2–3, pp. 172–194, 2010.
H. Warnaningtyas, "Design Business Model Canvas (BMC) pada Usaha Batik Kota Madiun," J. Ilmu Ekon. Manaj. dan Akuntansi, pp. 52–65, 2020.
World Bank, "Transforming Transportation 2020," World Bank Live, Jan. 16, 2020. [Online]. Available: https://live.worldbank.org/en/event/2020/transforming-transportation-2020
A. Yoshana, "Usulan Formulasi Strategi PT ABC dalam Kompetisi Industri EPC Migas di Indonesia," J. Optimasi Tek. Ind., pp. 66–71, 2020.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 International Journal of Economics and Management Sciences
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
