Service Design Performance Based On Consumer Preferences
Case Study In Nav Karaoke Family Biliton In Surabaya City
DOI:
https://doi.org/10.61132/ijems.v1i3.131Keywords:
Performance, Service, Consumers, PreferencesAbstract
In order to have strong competitiveness in an environment that continues to move dynamically, a business entity such as NAV Karaoke needs to think about a superior service package that has high competitiveness and is a favorite service that consumers want. In creating a NAV karaoke service or product package, it is necessary to think about a design that truly reflects the consumer's desires for karaoke entertainment products. Starting from the need to create a karaoke service design sourced from consumers, the researcher intends to empirically study what product or service items are like regarding the quality of service provided by PT. NAV Karaoke Family Biliton Surabaya, from this research it is hoped that it will be possible to find out how the public perceives existing services and how to improve them. Consumer preferences can literally be interpreted as the behavior shown by consumers in searching for, selecting, buying, using, evaluating the quality of business products and services that can satisfy their needs (based on a value system / experience / customer value). Consumer preferences for the attributes of a product are the level of suitability of the attributes of the product or service with consumer needs. The main factor necessary to know and understand value is to be truly aware of the needs of individual consumers and the market segments in which they are concerned. Service design is the value contained in a service and in the form of a service appearance that is distinctive and attractive and differentiates it from competing services, where service design can produce its own allure that attracts consumers' buying interest.
Downloads
References
Aaker, D. (1996). Measuring Perceived Quality.
Assael, H. (1995). Consumer Behavior and Marketing Action. PWS-KENT Publishing Co.
Bagozzi, P. R., & Warshaw, P. R. (1992). Trying to Consume. Journal of Consumer Research, 17, 183-184.
Berkowitz, E. N., Kerin, R. A., & Redelius, W. (1992). Marketing. Richard D. Irwin Inc.
Berry, L. L. (1980). The Concept of Intangibility.
Bettman, J. R., Luce, M. F., & Payne, J. W. (1998). Consumer Decision Making: Selecting, Consuming, and Depleting Products and Services.
Budi, P., Istanti, E., Daengs, G., Achmad, S., & Kusumo, B. (2023). Social Media Marketing and Brand Awareness on Purchase Intention in Coffee Shops. International Journal of Entrepreneurship and Business Development, 5(6), 968-977.
Daengs, G. S. A., Istanti, E., Negoro, R. M. B. K., & Sanusi, R. (2020). The Aftermath of Management Action on Competitive Advantage. International Journal of Criminology and Sociology, 9, 1418-1425.
Day, G. S. (1998). Tse and Wilton: Customer Satisfaction and Dissatisfaction.
Dewi, K. I., et al. (2022). Enhancing MSME Performance through Financial Management. Jurnal Ekonomi Akuntansi, UNTAG Surabaya, 23-36.
Dewi, R., et al. (2020). Internal Factors in Small Business Success. Jurnal SINERGI UNITOMO, 10(1), 13-21.
Dhar, R. (1997). Consumer Decision Making in Various Situations.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1994). Consumer Behavior. Translated by F.X. Budiyanto. Binarupa Aksara.
Ferdinand, A. (2006). Non-Probability Sampling Techniques.
Gazali, S., et al. (2024). Ikan Nomei, Merdeka Belajar Kampus Merdeka, 1-98
Green, P., & Srinivasan, V. (1990). Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice. Journal of Marketing, 54.
Groonros, C. (1994). Understanding Service Excellence.
Hadjadinata, N. (1995). Service Design and Functionality.
Hutt, M. D., & Speh, T. W. (1995). Perspectives on Product Quality.
Indriantoro, N., & Supomo, B. (2013). Subjective Data in Research.
Istanti, E., & Kusumo, B. (2020). Price, Service Quality, and Repeat Purchase of Afifathin Gamis Products. Ekonomika 45, 8(1), 1-10.
Kanuk, L. (1991). Preferences and Overall Evaluation.
Kerlinger, F. N. (1990). Foundations of Behavioral Research. Translated by L. R. Simatupang. Gadjah Mada University Press.
Kotler, P. (1995). Marketing Management: Analysis, Planning, and Control (8th ed.). Translated by A. A. Hermawan. Salemba Empat.
Kotler, P. (1996). Customer Satisfaction.
Kotler, P. (2000). Marketing Management: Analysis, Planning, Implementation, and Control (7th ed.). Prentice-Hall.
Kotler, P., & Armstrong, G. (1996). Defining Product Quality.
Kristiawati, E. (2019). Brand Image, Price Perception, and Customer Value on Purchase Decisions at Indomaret Lontar. Jurnal Ilmu Ekonomi dan Manajemen, 6(2), 27-36.
Loundon, D. L., & Della Bitta, A. J. (1993). Consumer Behavior: Concepts and Applications (7th ed.). Prentice-Hall.
Malhotra, N. K. (1999). Conjoint Analysis in Marketing Research.
Moorthy, S., Ratchford, B. T., & Talukdar, D. (1997). Consumer Decision Making and Standards of Value.
Mowen, A. J. (1995). Consumer Behavior. South-West Publication.
Nowlis, S. M., & Simonson, I. (1997). Consumer Evaluation of Trade-Offs.
Peter, J. P., & Olson, J. C. (1999). Consumer Behavior. McGraw Hill.
Rakhmat, J. (1993). Sample Size in Research.
Santoso, S. (2000). Parametric Statistics. Elex Media Komputindo.
Schiffman, L. G., & Kanuk, L. L. (1991). Consumer Behavior (4th ed.). Prentice-Hall.
Schnaars, S. P. (1991). Business Objectives.
Sholeh, A. A., et al. (2024). Compensation and Work Motivation at PT. Insolent Raya. Journal of Management and Creative Business, 2(1), 82-96.
Singarimbun, M. (1995). Survey Research Methods. LP3ES.
Soemantri, I. A., et al. (2020). Entrepreneurship Orientation and Market Orientation in MSMEs. Jurnal EKSPEKTRA Unitomo, 4(1), 1-10.
Solomon, M. R. (2000). Consumer Behavior. Prentice Hall.
Stanton, W. J., & Futrell, C. (1987). Fundamentals of Marketing (8th ed.). McGraw Hill.
Tjiptono, F. (1994). Benefits of Customer Satisfaction.
Urban, G. L., & Hauser, J. R. (1993). Design and Marketing of New Products (2nd ed.). Prentice Hall Inc.
Webster's Dictionary. (1995). Definition of Preference.
Yavas, U., & Shemwell, D. J. (1997). Determinant and Salient Attributes.
Zeithaml, V. A., & Bitner, M. J. (2003). Understanding Perishability.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 International Journal of Economics and Management Sciences
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
