Mobile Land and Building Tax Services as a Public Service Strategy: Between Accessibility and Taxpayer Compliance
DOI:
https://doi.org/10.61132/ijems.v3i2.1222Keywords:
Land and Building Tax, Mobile Service Units, Public Service, Taxpayer Behavior, Taxpayer ComplianceAbstract
This study aims to analyze the implementation of mobile service units (mobling) at UPTB 2 Surabaya as a public service strategy to improve taxpayer compliance in paying Land and Building Tax (PBB), as well as to identify the gap between service accessibility and taxpayer compliance behavior. This research employed a descriptive qualitative approach, with data collected through participatory observation, unstructured interviews, and documentation. The findings show that the mobile service units have improved accessibility and simplified the tax payment process, particularly for taxpayers facing distance and time constraints. However, the improved accessibility has not been fully followed by consistent compliance behavior. Taxpayers still tend to make payments situationally, especially when dealing with administrative matters or when incentive policies, such as penalty waivers, are implemented. In addition, weak enforcement of sanctions and several administrative constraints continue to affect the level of taxpayer compliance. These findings indicate that the mobile service units are effective as a public service strategy in expanding access to tax payment services, but have not yet been fully effective in encouraging voluntary and sustainable taxpayer compliance.
Downloads
References
Agustina, R., Khadijah, I., & Komarudin, M. F. (2025). Pengaruh pengetahuan perpajakan, sanksi perpajakan terhadap kepatuhan wajib pajak dalam membayar pajak bumi dan bangunan (PBB). Integrative Perspectives of Social and Science Journal (IPSSJ), 2(3).
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314–324. https://doi.org/10.1002/hbe2.195
Alfiana, H., Hajering, H., Nurwahyuni, N., & Amiruddin, A. (2023). Analisis kepatuhan dan efektivitas pemungutan pajak bumi dan bangunan dalam meningkatkan pendapatan asli daerah Kabupaten Pangkep. Center of Economic Student Journal, 6(4), 376–385. https://doi.org/10.56750/csej.v6i4.763
Alm, J., & Torgler, B. (2016). Do ethics matter? Tax compliance and morality. Journal of Business Ethics, 131(3), 635–651. https://doi.org/10.1007/s10551-014-2281-9
Amelia, N. S., Antasari, D. W., & Anggraeni, N. (2024). Optimalisasi kepatuhan wajib pajak PBB melalui tempat pembayaran mobil keliling dan petugas kelurahan di BPPKAD Kota Kediri. AKSIME: Jurnal Pengabdian Masyarakat Bidang Akuntansi, Manajemen, dan Ekonomi, 1(4). https://doi.org/10.32503/aksime.v1i4.6546
Cahyati, T. (2023). Improving public service quality through the development of online service innovations in public sector organizations in Indonesia. Jurnal Ilmiah Ilmu Administrasi Publik, 13(1), 145–154. https://doi.org/10.26858/jiap.v13i1.45170
Castañeda, N. (2023). Tax morale and fairness perceptions: Evidence from experimental and survey data. Review of Behavioral Economics, 10(1), 1–25. https://doi.org/10.1561/105.00000161
Ekawati, E., & Subadi, W. (2020). Efektivitas mobil keliling dalam rangka pemungutan pajak bumi bangunan perdesaan perkotaan (PBB-P2) di Kabupaten Tabalong. JAPB: Jurnal Mahasiswa Administrasi Publik dan Administrasi Bisnis, 3(2).
Fadilah, M. S., Kusuma, I. C., Hutomo, Y. P., & Mukmin, M. (2024). Kepatuhan wajib pajak bumi dan bangunan (PBB): Kajian terhadap pelayanan petugas pajak, kesadaran wajib pajak, sanksi pajak dan sosialisasi pajak. Jurnal Akunida, 10(2), 127–137. https://doi.org/10.30997/jakd.v10i2.16173
Gangl, K., Hofmann, E., & Kirchler, E. (2015). Tax authorities’ interaction with taxpayers: A conception of compliance in social dilemmas by power and trust. New Ideas in Psychology, 37, 13–23. https://doi.org/10.1016/j.newideapsych.2014.12.001
Habiburahman, F., Darwati, D., Yulianti, Y., & Sopandi, E. (2025). Pengaruh kesadaran wajib pajak dan pelayanan pajak terhadap kepatuhan wajib pajak dalam pembayaran PBB-P2 di Bandung. Indonesian Accounting Literacy Journal, 5(3). https://doi.org/10.35313/ialj.v5i3.6526
Ivon, & Furqon, I. K. (2025). Studi literatur tentang faktor-faktor yang mempengaruhi kepatuhan wajib pajak dalam pembayaran PBB (Pajak Bumi Bangunan). Jurnal Perpajakan dan Keuangan Publik, 4(1), 22–34. https://doi.org/10.15575/jpkp.v4i1.41355
Kogler, C., Batrancea, L., Nichita, A., Pantya, J., Belianin, A., & Kirchler, E. (2015). Trust and power as determinants of tax compliance: Testing the slippery slope framework. Journal of Economic Psychology, 50, 1–12. https://doi.org/10.1016/j.joep.2015.05.004
Luttmer, E. F. P., & Singhal, M. (2014). Tax morale. Journal of Economic Perspectives, 28(4), 149–168. https://doi.org/10.1257/jep.28.4.149
Mascagni, G. (2018). From the lab to the field: A review of tax experiments. Journal of Economic Surveys, 32(2), 273–301. https://doi.org/10.1111/joes.12201
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). SAGE Publications.
Mutiara, S. M., Megawati, D., & Mulyadi, A. (2023). The strategy of Kebonpedes district government in improving quality of public services through the service innovation program. Jurnal Ilmiah Ilmu Administrasi Publik, 13(1), 1–10. https://doi.org/10.26858/jiap.v13i1.42944
Naurah, A. P., Imaningsih, N., & Fadil, C. (2025). Strategi peningkatan kesadaran PBB melalui mobil keliling Bapenda UPTB 3 Sawahan, Surabaya. Yumary: Jurnal Pengabdian Kepada Masyarakat, 6(1), 161–171. https://doi.org/10.35912/yumary.v6i1.4137
Nichita, A., Batrancea, L., Marcel Pop, C., et al. (2019). Tax morale and institutional theory: A systematic review. International Journal of Sociology and Social Policy, 39(1–2), 6–26. https://doi.org/10.1108/IJSSP-03-2018-0039
Pemerintah Kota Surabaya. (2023). Peraturan Daerah Kota Surabaya Nomor 7 Tahun 2023 tentang Pajak dan Retribusi Daerah.
Pemerintah Kota Surabaya. (2024). Peraturan Wali Kota Surabaya Nomor 33 Tahun 2024.
Septantina, R. A. (2025). Efektivitas strategi pelayanan pemungutan pajak bumi dan bangunan dengan sistem mobling (mobil keliling) (Studi pada UPTD 6 Wiyung Surabaya). Jurnal Ilmu Sosial dan Ilmu Administrasi Negara, 9(2), 309–320. https://doi.org/10.30737/mediasosian.v9i2.6827
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 International Journal of Economics and Management Sciences

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.



