The Impact of Price, Product Quality, and Location on Pur-chasing Interest in Choosing a Complete Supermarket as a Place to Shop for Baby and Household Supplies

Ali Sodikin; Miftahurrohman Miftahurrohman

doi:10.61132/ijems.v2i4.1071

Authors

Ali Sodikin Universitas Sains dan Teknologi Komputer
Miftahurrohman Miftahurrohman Universitas Sains dan Teknologi Komputer

DOI:

https://doi.org/10.61132/ijems.v2i4.1071

Keywords:

Location, Price, Product Quality, Purchasing Interest, Self-Utility

Abstract

This research goals to investigate and prove the impact of Price, Product Quality, and Location on Purchasing Interest in choosing Complete Supermarket as a place to shop for baby and household supplies. Purchasing interest is a crucial element that determines the accomplishment of a retail business, and is impactd by various marketing elements. This study employs a descriptive quantitative approach with a study framework. The population in the research is consumers of Complete Self-Utility. Sampling was carried out using certain techniques (for example, Purposive Sampling or Simple Random Sampling) with a total of 100 respondents. Data were collected through questionnaire deployment and looked over using multiple linear regression analysis. The outcome of the research are expected to reveal that: (1) Price has a positive and substantial effect on Purchasing Interest; (2) Product Quality has a positive and substantial effect on Purchasing Interest; (3) The location has a positive and substantial effect on the Purchasing Interest; and (4) Price, Product Quality, and Location simultaneously have a substantial effect on purchasing Interest.

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