Ni Kadek Indah Febyanthi, Ni Wayan Ekawati. The Mediating Role of Brand Awareness in the Effect of Advertising Appeal on Purchase Intention (A Study on Dear Me Beauty Cosmetic Products). IJEMA [Internet]. 2025 Jun. 23 [cited 2025 Dec. 5];2(4):78-96. Available from: https://international.areai.or.id/index.php/IJEMA/article/view/819