YOESOEP EDHIE RACHMAD; BUDIYANTO BUDIYANTO; KHUZAINI KHUZAINI. Impact of Viral Marketing and Gimmick Marketing on Transformation of Customer Behavior Mediated by Influencer Marketing . International Journal of Economics, Management and Accounting, [S. l.], v. 2, n. 1, p. 221–233, 2024. DOI: 10.61132/ijema.v2i1.419. Disponível em: https://international.areai.or.id/index.php/IJEMA/article/view/419. Acesso em: 5 jan. 2025.