I Putu Bagus Dharma Surya Nanda and Ni Made Wulandari Kusumadewi 2025. The Role of Brand Image in Mediating The Influence of Online Customer Reviews on Purchasing Decisions (Study of Tokopedia Users in Denpasar City). International Journal of Economics, Management and Accounting. 2, 2 (Mar. 2025), 37–48. DOI:https://doi.org/10.61132/ijema.v2i2.585.