[1]
Yoesoep Edhie Rachmad et al. 2024. Impact of Viral Marketing and Gimmick Marketing on Transformation of Customer Behavior Mediated by Influencer Marketing . International Journal of Economics, Management and Accounting. 2, 1 (Dec. 2024), 221–233. DOI:https://doi.org/10.61132/ijema.v2i1.419.