Anisah Gadiez Salsa Aprilleony et al. 2025. Enhancing Skincare Purchase Decisions: A Case Study of Facetology in Semarang City. International Journal of Economics, Management and Accounting. 1, 1 (Nov. 2025), 78–93. DOI:https://doi.org/10.61132/ijema.v1i1.1045.