Investing digital marketing tools in supporting the quality of education: an application study in the Wasit Education Directorate

Abdulraheem Y. O. AL Abdiy

doi:10.61132/ijema.v2i3.671

Authors

Abdulraheem Y. O. AL Abdiy Department of Preparation and Training,Wasit Education Directorate,Wasit

DOI:

https://doi.org/10.61132/ijema.v2i3.671

Keywords:

Digital Marketing, Digital transformation, Iraq, Quality of Education, Wasit Education Directorate

Abstract

Through an applied study in the Wasit Education Directorate, this study seeks to investigate how investing in digital marketing tools supports educational quality. Given the rapid pace of digital transformation, educational institutions now need to implement digital strategies that improve communication between parents and students and aid in the learning process. Through semi-structured interviews with educators, experts, students, and parents, the study employed a qualitative curriculum. The findings demonstrated that digital marketing tools improve education quality by fostering communication, encouraging participation, and offering interactive content. Numerous issues were also brought to light by the study, including inadequate infrastructure and a dearth of training in digital marketing, and suggested creating consistent digital tactics to facilitate the fusion of digital marketing and education.

Downloads

Download data is not yet available.

References

Anderson, T. (2020). The power of digital ads in higher education. Marketing Education Review, 30(1), 55–64. https://doi.org/10.1080/10528008.2020.1685600

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson Education.

Darling-Hammond, L. (2020). Teacher qualifications and school outcomes. Journal of Teacher Education, 71(1), 13–25. https://doi.org/10.1177/0022487119879619

García-Morales, V. J., Garrido-Moreno, A., & Martín-Rojas, R. (2021). The role of learning environments in education. Computers & Education, 165, 104149. https://doi.org/10.1016/j.compedu.2021.104149

Harris, L., Kotler, P., Armstrong, G., & He, H. (2020). Principles of marketing (8th European ed.). Pearson Education.

Ikatrinasari, R., et al. (2020). Strategic development of digital marketing in education: SWOT–AHP approach. Journal of Educational Technology and Digital Learning, 12(3), 45–60.

Ikatrinasari, R., Subiakto, A., & Prasetyo, A. (2020). Digital marketing strategy using SWOT and AHP. Journal of Business Strategy and Execution, 15(2), 99–111.

Junco, R. (2020). Social media and student engagement. Journal of College Student Development, 61(2), 230–234. https://doi.org/10.1353/csd.2020.0021

Kotler, P., & Armstrong, G. (2020). Principles of marketing (18th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.

Peters, M. A., Besley, T., & Arndt, S. (2020). Search engine visibility in academic institutions. Educational Philosophy and Theory, 52(9), 984–992. https://doi.org/10.1080/00131857.2019.1627350

Poock, M. C. (2021). Institutional websites and student recruitment. College and University, 96(2), 12–21.

Rawat, S., Ghosh, R., & Sen, R. (2022). Digital marketing strategies in educational institutions. International Journal of Educational Management, 36(1), 56–74. https://doi.org/10.1108/IJEM-05-2021-0198

Rogers, D. (2020). The digital transformation playbook: Rethink your business for the digital age. Columbia Business School Publishing.

Smith, A. (2021). Email communication preferences among teens. Pew Research Center. https://www.pewresearch.org/

Smith, P. R., & Chaffey, D. (2013). Emarketing excellence: Planning and optimizing your digital marketing (4th ed.). Routledge.

Sutherland, K., Warwick, P., & Anderson, J. (2020). Digital marketing strategies in education. Educational Media International, 57(3), 145–161. https://doi.org/10.1080/09523987.2020.1812139

UNESCO. (2015). Education for all global monitoring report. UNESCO Publishing. https://unes