Synergy Of Artificial Intelligence, Strategic Location, and Digital Marketing in Enhancing Logistics Efficiency and Consumer Satisfaction in E-Commerce

Authors

  • Bernadetta Anita Jeri S Politeknik Negeri Medan
  • Syahrudin Marpaung Politeknik Negeri Medan
  • Sulaiman Ahmad Politeknik Negeri Medan
  • Mardelia Desfrida Politeknik Negeri Medan

DOI:

https://doi.org/10.61132/ijema.v2i3.666

Keywords:

Artificial Intelligence, Digital Marketing, Strategic Location

Abstract

The rapid growth of e-commerce has driven companies to seek more effective strategies to enhance logistics efficiency and customer satisfaction. This article examines the synergy between artificial intelligence, strategic location determination, and digital marketing in supporting the performance of digital supply chains. This multidimensional approach demonstrates that integrating cutting-edge technologies with precise location strategies and data-driven marketing can create superior customer experiences and more efficient operational costs. This study is based on a literature review of ten recent related studies. Moreover, it highlights consumer behavior shifts due to the digitalization and globalization of supply chains.

 

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Published

2025-05-01

How to Cite

Bernadetta Anita Jeri S, Syahrudin Marpaung, Sulaiman Ahmad, & Mardelia Desfrida. (2025). Synergy Of Artificial Intelligence, Strategic Location, and Digital Marketing in Enhancing Logistics Efficiency and Consumer Satisfaction in E-Commerce. International Journal of Economics, Management and Accounting, 2(3), 21–29. https://doi.org/10.61132/ijema.v2i3.666

Issue

Vol. 2 No. 3 (2025): International Journal of Economics, Management and Accounting

Section

Articles

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Copyright (c) 2025 International Journal of Economics, Management and Accounting

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