Exploring The Effects Of Entrepreneurship Competency And Environmental Adaptability On Marketing Performance: Business Strategy Mediation In Himki Jepara

Mariatus Sholikah; Samsul Arifin

doi:10.61132/ijema.v1i3.176

Authors

Mariatus Sholikah Universitas Islam Nahdlatul Uama Jepara
Samsul Arifin Universitas Islam Nahdlatul Ulama Jepara

DOI:

https://doi.org/10.61132/ijema.v1i3.176

Keywords:

Entrepreneurial Competence, Environmental Adaptability, Marketing Performance, Business Strategy

Abstract

Abstract . This research investigates the influence of entrepreneurial competence and the ability to adapt to the environment on marketing performance in Small and Medium Enterprises (SMEs) in the furniture industry sector in Jepara, by considering the mediating role of business strategy. In the midst of globalization and intense competition, entrepreneurial competence, which includes managerial ability, innovation and risk taking, as well as environmental adaptability, which includes flexibility and response to market changes, have become key factors in improving marketing performance. This research uses a quantitative approach with correlational study methods and Partial Least Squares (PLS) statistical techniques to analyze data from 194 respondents who are members of the Jepara Indonesian Furniture and Crafts Industry Association (HIMKI). The research results show that entrepreneurial competence and environmental adaptability have a positive and significant influence on marketing performance. In addition, business strategy functions as a mediator in the relationship between entrepreneurial competence and marketing performance as well as between environmental adaptability and marketing performance. These findings emphasize the importance of developing entrepreneurial competence and adaptability as factors that not only have a direct impact on marketing performance but also through more effective business strategies. This research provides valuable insights for furniture entrepreneurs in Jepara in optimizing their marketing performance in a dynamic and competitive business environment.

Downloads

Download data is not yet available.

References

A, SS, B, SAS, C, IAS, & D, YS (2023). THE IMPACT OF HUMAN RESOURCES PRACTICES ON ORGANIZATIONAL PERFORMANCE : MEDIATING ROLE OF SUPPLY CHAIN OPERATIONAL PERFORMANCE AMONG PAKISTANI SMES Article history : Keywords : Human Resources Practices ; Organizational Performance; Small and Medium Enterprises Shahzadi, S., Samikon, S. A., Shahzad, I. A., Shahzadi, Y. (2023) The Impact of Human Resources Practices on Organizational Performance : Mediating Role of Supply Chain Operational Performance Among Pakistani Smes The subject of supply chain management is highly attracted since 2000 for professionals and research even though the first appearance of SCM in literature dated back to 1982, the concept was appeared years before in the mid-1960s and now as stated by (Huan, Sheoran and Wang, 2014; Cooper, 2016) the concept of supply chain management (SCM) has become a crucial fascination for researchers since 1990's. According to (Hadiyan, Ibrahim, Zailani, & Choon 2015) emphasizes on the concepts of supply chain should be considered essential in studies of organizational performance, as supply chain management and its performance has been. 1–19.

Bartocci, L., Luciana, L., & Cezarino, O. (2023). Translating the environmental orientation of firms into sustainable outcomes: the role of sustainable dynamic capability. 1125–1146.

Cruz-sandoval, M., Carlos, V., Alonso-galicia, P.E., & Carlos-arroyo, M. (2023). Perceived Achievement of Social Entrepreneurship Competency: The Influence of Age, Discipline, and Gender among Women in Higher Education.

Dhety Chusumastuti, Zulfikri, A., & Rukmana, AY (2022). The Influence of Digital Marketing and Entrepreneurial Competence on Marketing Performance (Study of MSMEs in West Java). West Science Journal of Business And Management, 2 (02), 83~93.

Fitriyah, S., Meuitia, & Anggraeni, D. (2021). THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND BUSINESS ENVIRONMENT ADAPTATION ON THE MARKETING PERFORMANCE OF BANTEN CULINARY SMEs IN SERANG CITY. Tirtayasa Agricultural Science Journal, 3 (2), 2021.

Kuspriyono, T. (2020). Online-Based Merchant Community Marketing Strategy and Marketing Personalization on Marketing Performance. Widya Cipta: Secretarial and Management Journal, 4 (2), 99–106. https://doi.org/10.31294/widyabuat.v4i2.8420

Monterrey, T. De, & Monterrey, T. De. (2020). Social Entrepreneurship Competency in Higher Education: An Analysis using Mixed Methods. Journal of Social Entrepreneurship Social Entrepreneurship Competency in Higher Education: An Analysis using Mixed Methods.

Pratama, DD, Santoso, A., & Wahyuningsih, DW (2024). Factors Affecting the Marketing Performance of Indonesian Farms Business in Entrepreneur Orientation. Almana : Journal of Management and Business, 8 (1), 1–10. https://doi.org/10.36555/almana.v8i1.2209

Purwanto, A., Sulaiman, A., & Fahmi, K. (2023). The Role of Buzz and Viral Marketing on SMEs Online Shop Marketing Performance: CB-SEM AMOS Analysis. 4 (3), 1–7.

Yaskun, M., Hermawan, A., Rahayu, WP, Orientation, M., Orientation, E., & Advantage, C. (2023). THE EFFECT OF MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION, INNOVATION AND COMPETITIVE ADVANTAGE ON BUSINESS PERFORMANCE OF Article history : Keywords : Market Orientation; Entrepreneurial Orientation; Innovation ; Competitive Advantage ; MSMEs Business Performance. The Effect of Market Orientation, Entrepreneurial Orientation, Innovation and Competitive Advantage on Business. 1–21.