Digital Literacy Strategy Encourages Electronic MSMEs to Go Online
DOI:
https://doi.org/10.61132/ijema.v1i3.172Keywords:
Digitalitation, Go Online, Digital Literacy, MSMEsAbstract
The Covid-19 pandemic has reduced people's purchasing power and made people's activities all online. Digital literacy needs to be carried out by MSME actors, especially Electronic MSMEs, where they still carry out offline buying and selling activities both in terms of promotion, marketing, and service communication. This study aims to determine the implementation of digital literacy for Electronic MSME actors to go online. Digital literacy is an effort to change and develop activities based on skills and knowledge by using technology. This study uses a qualitative descriptive approach using data analysis techniques Reduction, Display and Conclusion. This research was conducted at the Electronic MSMEs, Padangsidimpuan City, North Sumatera. The results showed that 88% of the understanding of Electronic MSME technology was based on the digital literacy capabilities they had, obtained through digital literacy activities carried out and received many benefits for the online sales system.
Downloads
References
Adnyana, I. G. S., & Martini, I. A. O. (2021). Exploring the importance of digital technology for Balinese women in the era of industrial revolution 4.0. MEA Scientific Journal (Management, Economics and Accounting), 5(3).
Advertorial. (2020). Digital transformation challenges for MSMEs and available solutions to overcome them.
Alimudin, M., & Dharmawati, D. M. (2022). Digital marketing communication strategy in increasing tourism interest in Pari Island (Mix method: Exploratory sequential design). Journal of Economics and Technology Management, 6(2), 342–350. https://doi.org/10.35870/emt.v6i2.689
Arianto, B. (2020). Development of digital MSMEs during the Covid-19 pandemic. ATRABIS: Journal of Business Administration (e-Journal), 6(2), 233–247.
Arifqi, M. M. (2021). Recovery of the Indonesian economy through digitalization of sharia-based MSMEs during the Covid-19 pandemic. Al-Kharaj: Journal of Sharia Economics, Finance & Business, 3(2), 195–205. https://doi.org/10.47467/alkharaj.v3i1.311
BPS. (2021). Indonesia's economic growth quarter IV-2020. Jakarta.
Damayanti, O., et al. (2021). The influence of digital literacy on the level of e-commerce use in MSMEs in Indonesia (Study of Kayungyun MSMEs in Malang). Proceedings of the National Seminar on Accounting, Finance, 1(8), 179–191.
Fitriani, Y., & IAA. (2019). Literacy in the industrial revolution era 4.0. Senasbasa, 100–104.
Gilster, P. (1997). Digital literacy. New York: Wiley Computer Pub.
Hasan, M., et al. (2021). Digital transformation of MSMEs in the culinary sector in Jatinegara Subdistrict, East Jakarta. Journal of Business and Entrepreneurship, 17(2), 135–150. https://doi.org/10.31940/jbk.v17i2.2529
Irawan, E. P., et al. (2022). A review on digitalization of CSR during the COVID-19 pandemic in Indonesia: Opportunities and challenges. MDPI Journal, 11. https://doi.org/10.3390/socsci11020072
Puspasari, R. (2020). Government is alert to the impact of the Covid-19 pandemic on the Indonesian economy. Ministry of Finance. Available at: https://www.kemenkeu.go.id/publikasi/siaran-pers/siaran-pers-gov-waspada-dampak-pandemi-covid-19-terhadap-economic-indonesia/ (Accessed: 18 December 2021).
Raibowo, S., Nopiyanto, Y. E., & Muna, M. K. (2019). PJOK teachers' understanding of professional competency standards. Journal of Sport Education, 2(1), 10–15.
Rawun, Y. (2019). Application of EMKM financial accounting standards in preparing financial reports for MSMEs (A study of coastal MSMEs in Malalayang District, Manado). 12(1), 57–66.
Reddy, P., Sharma, B., & Chaudhary, K. (2020). Digital literacy. International Journal of Technoethics, 11(2), 65–94. https://doi.org/10.4018/IJT.20200701.oa1
Rosyada, P. D. D. (2020). Qualitative research for educational sciences. P. D. Murody (Ed.). Jakarta: Kencana.
Setyaningsih, R., et al. (2019). Model for strengthening digital literacy through the use of e-learning. ASPIKOM Journal, 3(6), 1200. https://doi.org/10.24329/aspikom.v3i6.333
Sugiyono, P. D. (2017). Quantitative, qualitative and R&D research methods. Bandung: Alphabet.
Suherdi, D. (2021). The role of digital literacy during the pandemic. Deli Serdang: Cattleya Darmaya Fortuna.
Syifa, Y. I., et al. (2021). MSME training through digital marketing to help product marketing during the Covid-19 period. ABDIPRAJA (Journal of Community Service), 2(1), 6–13.
Tahir, T., et al. (2021). Entrepreneurial behavior of MSMEs in the culinary sector from a digital literacy perspective. Proceedings of Educational Technology National Online Seminar 2021: Digital Generation For Digital Nation, 144–154.
Veranita, M., et al. (2021). Empowering MSMEs by utilizing digital marketing in the new normal era (Digital media literacy through webinars). UBJ Community Service Journal, 4(2), 159–168. https://doi.org/10.31599/jabdimas.v4i2.585
Wijoyo, H., et al. (2020). Digitalization of MSMEs. West Sumatra: Independent Scholars.
Zahro, E. K. (2020). Digital literacy skills in efforts to increase business profits among small business actors in the city of Surabaya. Journal of Information and Library Science, 11(2), 81–95
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 International Journal of Economics, Management and Accounting
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
