The Influence of Brand Love, E-Word of Mouth, and Service Quality on Dailylouisbella's Repurchase Intention in Jakarta
DOI:
https://doi.org/10.61132/ijema.v3i2.1248Keywords:
Brand Love, E-Word of Mouth, Online Shop, Repurchase Intention, Service QualityAbstract
Increasingly fierce business competition has caused Dailylouisbella, an online shop selling creative products, to experience a decline in sales, indicating challenges in maintaining repurchase intention. This study aims to analyze the influence of brand love, e-word of mouth, and service quality on Dailylouisbella’s repurchase intention in Jakarta. This study uses an associative research design with a quantitative approach. Data were distributed through an online questionnaire to 90 Dailylouisbella consumer respondents on Shopee using a non-probability sampling technique using a purposive sampling method. Data analysis used multiple linear regression with SPSS software. The results showed that brand love, e-word of mouth, and service quality have a positive and significant influence on repurchase intention with a significance value of <0,05. This indicates that 66 percent of consumer repurchase intention is influenced by high brand love, positive e-word of mouth, and good service quality. Dailylouisbella is advised to strengthen good relationships with consumers, optimize online reviews, and improve service quality to encourage repurchase intention.
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