The Influence of Lifestyle, Personality, and Family Factors on Consumer Purchase Intention toward Ornamental Plants in Bandar Lampung City
DOI:
https://doi.org/10.61132/ijema.v3i2.1242Keywords:
Family, Lifestyle, Ornamental Plants, Personality, Purchase IntentionAbstract
Particularly in urban locations like Bandar Lampung, the ornamental plant business has grown to be a significant element of Indonesia's horticultural sector, contributing to economic development and drawing increasing consumer interest. Despite the market's potential, prior research on the impact of lifestyle, personality, and family variables on customers' buying intentions has yielded mixed results. Thus, the purpose of this study is to investigate how lifestyle, personality, and family influence ornamental plant buying intention in Bandar Lampung, Indonesia. 140 respondents who were chosen through purposive sampling were given structured questionnaires to complete in order to gather primary data using a quantitative survey approach. With the aid of SPSS software, multiple linear regression was used to examine the data. The findings show that while personality has no significant impact on purchase intention (significance value of 0.078), lifestyle and family have considerable positive effects on buy intention (significance values of 0.001 and 0.003, respectively). Additionally, the F-test verifies that family, personality, and lifestyle all significantly influence purchasing intention. These results imply that lifestyle factors and familial influences, rather than personality traits, are the main factors influencing customers' intentions to purchase ornamental plants. The study comes to the conclusion that marketers can create more successful marketing tactics to boost consumer interest in ornamental plants by having a better understanding of lifestyle patterns and family dynamics. To improve the findings' generalizability, further research is urged to include more factors and a wider geographic scope.
Downloads
References
Aaker, J. L. (2013). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.
ARANI, E. W. (2010). Hubungan antara motif afiliasi dengan intensitas menggunakan Facebook pada dewasa awal [Skripsi].
Basuni, M., Setiadi, R., Fitralisma, G., & Ikhwan, S. (2023). Analisis pengaruh perilaku konsumen dalam pengambilan keputusan pembelian online masyarakat Kabupaten Brebes pada e-commerce Shopee. E-Bisnis: Jurnal Ilmiah Ekonomi dan Bisnis, 16(1), 10–18. https://doi.org/10.51903/e-bisnis.v16i1.873
Bursan, R. (2026). Algorithmic power in the digital economy: The role of machine learning in shaping consumer behavior and culture. International Journal of Economics and Management Sciences, 3(2). https://doi.org/10.61132/ijems.v3i2.1206
Damayanti, R. P., & Susanti, A. (2021). Anteseden keputusan pembelian tanaman hias pada masa pandemi di Surakarta. Jurnal Lentera Bisnis, 10(2), 172. https://doi.org/10.34127/jrlab.v10i2.439
Daulay, R., & Handayani, S. (2021). Pengaruh gaya hidup dan kepribadian terhadap minat belanja online melalui aplikasi Lazada. Centre for Research and Development Indonesia, 475–483.
Dewi, D. C., et al. (2026). Understanding organizational citizenship behavior: The roles of personality, work engagement, and work mo-tivation. International Journal of Economics, Management and Accounting, 3(1). https://doi.org/10.61132/ijema.v3i1.1161
Dewi, R. S., et al. (2025). Integrasi nilai keislaman dalam budidaya dan pemasaran tanaman hias: Studi kasus pada Ganda Nursery. Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 3(3). https://doi.org/10.61132/maeswara.v3i3.1801
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2010). Perilaku konsumen (Budiyanto, Trans.). Binarupa Aksara.
Fadila, A., & Juang, G. K. (2023). Aspect horticulture and economic feasibility of ornamental Asteraceae and Violaceae in Cianjur, West Java. Agrohorti, 11(2), 185–192.
Fauzi, M. H., Susilowati, D., & Masyhuri. (2021). Analisis faktor-faktor yang mempengaruhi keputusan pembelian tanaman hias pada masa pandemi COVID-19 di Kecamatan Bumiaji Kota Batu. SEAGRI: Jurnal Sosial Ekonomi Pertanian dan Agribisnis, 9(3), 7–9.
Ghozali, I. (2016). Aplikasi analisis multivariate dengan program IBM SPSS (8th ed.). Badan Penerbit Universitas Diponegoro.
Hair, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101–110. https://doi.org/10.1016/j.jbusres.2019.11.069
Hanum, A. M., Simanjuntak, M. B., Mayuni, L., & Zuriyati. (2022). The meaning of family love in family film. FORDETAK: Seminar Nasional Pendidikan, 360–366.
Hawkins, D. I. (2010). Consumer behavior. McGraw-Hill Irwin.
Indriani, L., & Mukhyi, M. A. (2013). Sektor unggulan perekonomian Indonesia: Pendekatan input-output. Proceeding PESAT (Psikologi, Ekonomi, Sastra, Arsitektur & Teknik Sipil), 5, 8–9.
Intan, N. (2021). Implementasi digital marketing di masa pandemi COVID-19 pada komunitas petani tanaman hias. Jurnal Tematik, 3(2), 252–257.
Jensen, M. (2007). Defining lifestyle. Environmental Sciences, 4(2), 63–73. https://doi.org/10.1080/15693430701472747
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
Lesmana, T., & Santoso, R. (2019). Karakteristik kepribadian, harga diri, dan gaya hidup hedonisme pada mahasiswa konsumen Starbucks. Jurnal Ilmu Perilaku, 3, 59–71.
Maney, K. L., & Mathews, S. (2021). A study of the impact of lifestyle on consumer purchase decision of young Indians. AIMS International Journal of Management, 15(2), 89–99. https://doi.org/10.26573/2021.15.2.2
Natalia, F. C., et al. (2026). Dinamika pembentukan calon katekis dalam menghadapi tantangan kecerdasan buatan di STP IPI Malang. Nubuat: Jurnal Pendidikan Agama Kristen dan Katolik, 3(1). https://doi.org/10.61132/nubuat.v3i1.2072
Plummer, J. T. (2013). Lifestyle concept and application: Style segmentation. Journal of Marketing, 38(1), 33–37.
Putri, M. (2022). Minat beli konsumen terhadap tanaman hias Aglaonema (Studi kasus: Desa Bangun Sari, Kecamatan Tanjung Morawa, Kabupaten Deli Serdang) [Skripsi].
Rumbiati, & Heriyana. (2020). Pengaruh gaya hidup dan kemudahan terhadap minat beli mahasiswa dalam berbelanja online (Studi pada mahasiswa di Kota Sekayu). Jurnal Aplikasi Manajemen dan Bisnis, 1(1), 57–65.
Tjiptono, F. (2007). Strategi pemasaran (2nd ed.). Andi Offset.
Wardana, D. S. (2011). Pengaruh kepribadian konsumen pada pilihan merek sebagai konsep diri pada kategori produk. Aset, 13(1), 21–35.
Wuryanti, L., et al. (2026). Demographic factors, psychographic factors, and digital promotion on golf participation decisions: The me-diating role of sport commitment. International Journal of Economics and Management Sciences, 3(2). https://doi.org/10.61132/ijems.v3i2.1223
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 International Journal of Economics, Management and Accounting
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
