CHENGXUAN WANG; YAQI ZHANG; YIFAN ZHANG; XIAOYU FAN. A Study on Music Consumption Behavior and Marketing Strategies on the TikTok Platform. International Journal of Economics, Commerce, and Management, [S. l.], v. 3, n. 1, p. 177–186, 2026. DOI: 10.62951/ijecm.v3i1.1150. Disponível em: https://international.areai.or.id/index.php/IJECM/article/view/1150. Acesso em: 9 mar. 2026.