Study of the Purchasing Intention of Tourists for Guizhou Intangible Cultural Heritage Batik Products
DOI:
https://doi.org/10.62951/ijecm.v2i3.703Keywords:
Purchase Intention, Intangible Cultural Heritage, Batik ProductsAbstract
The abstract on the purchasing intention of tourists for Guizhou's intangible cultural heritage batik products explores the interplay of cultural significance, consumer attitudes, and social influence. It highlights how the rich history and craftsmanship associated with batik create a strong emotional connection for tourists, enhancing their willingness to purchase these items as authentic souvenirs. Positive consumer attitudes, shaped by prior experiences and appreciation for cultural heritage, further contribute to purchase intentions. Additionally, social influence plays a crucial role, as recommendations from peers and social media endorsements significantly impact tourists' perceptions and decisions. The study underscores the importance of effectively promoting these cultural products through storytelling, community engagement, and leveraging social proof to boost sales and preserve cultural traditions through the survey of 390 Guizhou residents.
Downloads
References
Quan, H., Li, Y., Liu, D., and Zhou, Y. (2024). Production of Guizhou Miao Bati Culture Based on Knowledge Graph and Deep Learning. Heritage Science. 12, 113-128.
Chen D, Cheng P. (2021). A method to extract batik fabric patterns and elements. J Textile Inst. 112(7),10939.
Dou J, Qin J, Jin Z, Li Z. (2018). Knowledge graph based on domain ontology and natural language processing technol-ogy for Chinese intangible cultural heritage. J Vis Lang Comput. 48, 19–28.
Fan T, and Wang, H. (2023). Hodel T. CICHMKG: a large-scale and comprehensive Chinese intangible cultural heritage multimodal knowledge graph. Herit Sci. 11(1):115–33.
Zhang, J., Chen, W., Petrovsky, N., and Walker, R. (2021). The Expectancy-Disconfirmation Model and Citizen Satisfac-tion with Public Services: A Meta-analysis and an Agenda for Best Practice. Public Administration Review, 82, 147-159.
Wang F. (2022). Legal protection of intangible cultural heritage and Heilongjiang local development. Int J Front Soc. 11, 24-36.
Ryu, K. and Han, H. (2010). Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfac-tion and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived. Journal of Hospitality & Tourism Research, 34, 310-329.
. Zhang, X.Y., and Chen, T. (2016). Influence Mechanism of Tourism Development on Intangible Cultural Heritage (ICH) Based on the Perception of Tourists: A Case Study of Traditional Handicraft Suzhou Embroidery. Geographical Research, 35, 590-604.
Lee, H. R., and Gon, K.W. (2012). The Influence of the Quality of the Physical Environment, Food, and Service on Res-taurant Image, Customer Perceived Value, Customer Satisfaction, and Behavioral Intention. International Journal of Contemporary Hospitality Management, 2, 200-223.
Wang, Y., Qiu, X., Yin, J., Wang, L., and Cong, R. (2024). Drivers and Obstacles of Consumers’ Continuous Participation Intention in Online Pre-Sales: Social Exchange Theory Perspective. Behav. Sci. 14(11), 81-94.
Gao Y. and Su, W. (2022). The long-run tourism effect of historical celebrities: Evidence from one of the most influential literati in China. Tourism Econ. 12, 45-57.
Guo, Y., Cao, Z., and Zhu, Z. (2022). The influence of ICH-narrator/self-congruity on tourists’ purchase intention of in-tangible cultural heritage products in a narrative context. J Hospitality Tour Manag. 52, 151–160.
Hsu, F. C., Zhang, S., Zhang, Y., and Lee, T. J. (2022). Decision‐making behavior in the sustainable development of intangible cultural heritage tourism. Int J Tour Res. 24(6), 800–812.
Su, T. (2024). Research on the Purchase Intention of Intangible Cultural Heritage CreativeProducts based on Tourist Perceived Value. Highlights in Art and Design. 5(3), 122–138.
Han, R. and Wang, X. (2020). Influence of perceived value on tourists' purchase intention of intangible cultural herit-age creative products - taking Pingyao Ancient City as an example. Commercial Times. (21), 163-164.
Yang, Y., & Li, Y. (2018). Research on tourists' purchase intention of intangible cultural heritage creative products based on perceived value - taking Xiamen as an example. Economic Problems, 6(12), 164-165.
Etikan, I. and Babatope, O. (2019). A Basic Approach in Sampling Methodology and Sample Size Calculation. Medtext Publications. 1, 50-54.
Li L, Wang, P., Yan, J., Wang, Y., Li, S., Jiang, J., Sun, Z., Tang, B., Chang, T. H., Wang, S., and Liu, Y. (2020). Real-world data medical knowledge graph: construction and applications. Artif Intell Med. 103, 101817–51.
Zhang, Y., and Li, H. (2013). Exploring the relationship between tourist experience, perceived value, and purchase inten-tion of intangible cultural heritage creative products: Evidence from Dunhuang, China. Journal of Travel Research, 52(4), 507-519.
Li, J., and Wu, M. (2014). Tourists' perceived value and purchase intention of intangible cultural heritage creative products: A case study of Tibet. Asia Pacific Journal of Tourism Research. 19(4), 448-466.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 International Journal of Economics, Commerce, and Management
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
