Implications of Marketing Strategy for Increasing Customer satisfaction

Authors

  • Elda Agil
  • Alif Pudin

Keywords:

Implications, Marketing Strategy, Customer Satisfaction.

Abstract

This research aims to investigate how marketing strategies influence increasing customer satisfaction levels. Marketing strategy is defined as a series of actions that a company takes to promote, market, and sell products or services to customers. Customer satisfaction is measured as the level of customer satisfaction or satisfaction with the product, service or experience provided by the company. This research uses a quantitative approach by collecting data through surveys of customers from various companies. Data analysis was carried out using statistical techniques to identify the relationship between marketing strategies and customer satisfaction levels. It is hoped that the results of this research will provide useful insights for companies in designing and implementing effective marketing strategies to increase their customer satisfaction.

 

 

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Published

2024-02-20

How to Cite

Elda Agil, & Alif Pudin. (2024). Implications of Marketing Strategy for Increasing Customer satisfaction. International Journal of Economics, Commerce, and Management, 1(1), 24–33. Retrieved from https://international.areai.or.id/index.php/IJECM/article/view/4