Analyzing the Effects of Inflation on Consumer Purchasing Behavior in Emerging Markets

Authors

  • Anna Audty University of Vienna
  • Lucas Meyer University of Vienna

DOI:

https://doi.org/10.62951/ijecm.v1i2.312

Keywords:

Inflation, consumer purchasing behavior, emerging markets, spending habits, brand loyalty, marketing strategies

Abstract

This article explores how inflation affects consumer purchasing behavior in emerging markets. Through a combination of qualitative and quantitative research methods, the study examines changes in spending habits, preferences for goods, and brand loyalty during periods of high inflation. The findings highlight the adaptive strategies consumers employ to manage their purchasing decisions and the implications for marketers in these economies.

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References

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Published

2024-04-30

How to Cite

Anna Audty, & Lucas Meyer. (2024). Analyzing the Effects of Inflation on Consumer Purchasing Behavior in Emerging Markets. International Journal of Economics, Commerce, and Management, 1(2), 21–23. https://doi.org/10.62951/ijecm.v1i2.312