Artificial Intelligence Applications in Banking and Financial Services: A Bibliometric Perspective

Authors

  • Indah Puspitasari Universitas Negeri Semarang
  • Shavira Aulia Zahra Universitas Negeri Semarang
  • Pipit Pelangi Universitas Negeri Semarang

DOI:

https://doi.org/10.62951/ijecm.v1i1.1030

Keywords:

Artificial Intelligence, Banking Industry, Bibliometric Analysis, Financial Inclusion, Digital Transformation

Abstract

Artificial Intelligence (AI) has become a significant driver of innovation in the banking sector, especially in the context of post-pandemic digital transformation. AI is widely utilized in areas such as fraud detection, credit evaluation, risk management, and customer interaction, attracting considerable interest from both academics and industry professionals. This research explores the recent advancements in AI within the banking industry, focusing on studies published between 2020 and 2025. A bibliometric approach is employed, using data from the Scopus database and bibliometric tools like VOSviewer and R Studio to visualize keyword networks and track emerging trends. The study aims to identify influential authors, journals, and countries contributing to AI research in banking. By analyzing these developments, the research highlights the contributions of AI to improving operational efficiency, data security, and financial inclusion, particularly in the Indonesian context. This work offers valuable insights into the ongoing integration of AI in the banking sector and its potential to shape future financial services, emphasizing its relevance to both global and regional markets.

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References

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Published

2025-11-04

How to Cite

Indah Puspitasari, Shavira Aulia Zahra, & Pipit Pelangi. (2025). Artificial Intelligence Applications in Banking and Financial Services: A Bibliometric Perspective. International Journal of Economics, Commerce, and Management, 1(1), 51–61. https://doi.org/10.62951/ijecm.v1i1.1030